Portrait photography or portraiture is a photograph of a person or group of people that captures the personality of the subject by using effective lighting, backdrops, and poses. A portrait picture might be artistic, or it might be clinical, as part of a medical study. A head shot or headshot is a modern (mostly digital files) portrait where the focus is on the person. The term is usually applied for professional profile images on social media, the ‘about us page’ or a corporate website and promotional pictures of actors, models, and authors (https:// en.wikipedia.org).
A patient’s face with all its expressive possibilities gives us valuable information for the planning, execution and final evalu- ation of our work. That’s why in dentistry the terms facial photography or headshot might describe better our goals when shoot- ing portrait images of our patients. Already 20 years ago the poor quality (Meredith 1997) and lack of standards (Claman et al. 2990) in dental facial photography were being discussed that are unfortunately still an issue today. This article will try clarify some misunderstandings related to this important part of dental photography and give you some clinical guidelines.